Despite the economic times we live in, tens of thousands of Americans are pursuing the American dream. Entrepreneurship is on the rise. The big question is what kind of business. Most people like the benefits of working from home but they like the security of franchising. What if you can have both combined in one business. Think of all the benefits of owning your own home based franchise Tax advantages, choosing your own hours, working from the comfort your home, marketing tools, brand recognition, Training programs and pooled marketing dollars that accelerate growth and profitability. In 2012 we need to make sure what we choose also has a strong online presence. Mobile platforms, patented technology and social media capability.
How do you choose the right business for you? First think of where your interest lie and then what is happening in society Example 78 million baby boomers are turning 65 every day. That is 10,000 people per day wanting to look better and feel younger. Anti aging is a very profitable and flourishing business with many possibilities. More importantly they need to stay healthy to avoid hospitalization, nursing homes, excessive medication and growing medical bills. Select a service and product line that is a need rather than a want.
What makes a good franchise?
- Recognition: Company’s name and recognizable brands give advantages and results quickly
- Longevity: How long a company has been established is extremely important it will determine their success
- Demand: Look for products and services with staying power. With out a product or service people want you do not have abusiness
- Support: Does the company offer training both live and viral. Your chances of success will be greatly determined by the training you receive
- Stability: Ask for a annual report and the success rate of other business owners.
- Reputation: Does the company have a good reputation? Due your due diligence ask to speak to other franchise owners.
If you decide to open your won business remember there really is no perfect time but just make sure you have finances put aside to sustain you during the building process and remember to always remind yourself why you choose this route for yourself and your family. Your determination, desire and commitment will lead you to success.
Michele Molinaro
I have been a business owner for over 25 years but can say for the first time; “I own my business it doesn’t own me.” I have traded in my Brick and Mortar for a Click and Order. This gives me financial and time freedom. My business is operates 24 hours a day 7 days a week with no employees. I wake up when I am done sleeping and am able to work anywhere in the world there is a WiFi connection.
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