Do you want to build your business using Social Media?

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Here are the top 6 reasons businesses are utilizing social media:

#1: There are now more than 800 million active Facebook users, with over 200 million added in 2011

#2: Over 80% of all Americans use a social network.

#3: Americans spend more time on Facebook than any other

#4: Approximately 40% of social media users access their accounts through mobile devices.

#5: Nearly 23% of online time is spent on social networks.

#6: Facebook is the top destination among social networks and blogs

So how can you capitalize on social media. Ask yourself are you listening to what your client wants, do you comment on posts and do you take it personally or professionally? Here are some good rules to follow when working with your client data base on Social Media.

  • Apply your common sense: If you hesitate before hitting send think again your post is telling you something
  • Be Respectful: You can disagree just be polite
  • Dont speak out of turn: Have all the facts before commenting
  • Be Transparent: Always use your real name and the name of your company
  • Be Human First: Cultivate a relationship first and then if appropriate talk about your product or service
  • Brand yourself well: Select a professional profile picture and select groups that best complement you and your products
  • Stay Focused:  You are engaging for a purpose dont lose sight of that by getting lost in the action happening with social media

Social Media can and does drive more business to your products and services when used correctly. You can engage thousands and educate millions. This forum is were your customers are, so shouldn’t you be there?

If you are found this information useful place a comment in the comment section. This is the first step to commenting on social media.

Michele Molinaro

I have been a business owner for over 25 years but can say for the first time; “I own my business it doesn’t own me.” I have traded in my Brick and Mortar for a Click and Order. This gives me financial and time freedom. My business is operates 24 hours a day 7 days a week with no employees. I wake up when I am done sleeping and am able to work anywhere in the world there is a WiFi connection.

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