Retailing is the cornerstone of any business. We as a society hate to be sold but love to buy. Understanding this statement will help you to become a more effective retailer. Use your extensive knowledge as a consumer. What are your likes and dislikes. When shopping do you like it when a sales person confronts you and tries to assist you or do you like to know what is on special from a email or flyer and then you want to be left alone? By incorporating Internet technology into sales we have taken out the element of human contact. This is important to replace by infusing social media and emailing newsletters to your clientele. A proven fact people will do a higher volume of sales from establishments they feel they know, like and trust.
Connect with your customers;
1. Create a label that includes your store name, phone number and website. Apply the label to products making it easier for a customer to reorder. This also will eliminate them shopping from your competition. If you are using a drop ship company to ship your products include the label in your thank you note advising them to add the label to the product for easy reorder information.
2. Create a customer database. This should include physical addresses and email address. Ask if they would like to become part of your mailing list. They will be alerted when promotions are being run. Make sure to send a thank you note {hand written preferably} to all first time shoppers.
“You have one shot to make a first impression”
You can also take it to the next level by incorporating a blog into your business. Educating and exposing your customers will build a strong following. To further assist in this process visit www.setupyourblogtoday.com to learn how you can become part of the largest shift in merchandising since catalogs were invented.
3. Retailing starts with branding. Let the public know who you are and what you have to offer. Your social media name along with your websites URL should all match the business name. Making it easy for your customers to find you with in the world wide web. www.Godaddy.com can assist you with creating your domain name for your business.
Taking the time to incorporate so small details into your retail business can result in a large return.
Michele Molinaro
I have been a business owner for over 25 years but can say for the first time; “I own my business it doesn’t own me.” I have traded in my Brick and Mortar for a Click and Order. This gives me financial and time freedom. My business is operates 24 hours a day 7 days a week with no employees. I wake up when I am done sleeping and am able to work anywhere in the world there is a WiFi connection.
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