The world is changing a paradigm shift has taken place and we have a new way to distributing and advertising goods to the end consumer. We are no longer shopping at brick and mortar we have converted to click and order.
Malls are becoming obsolete they are inconvenient and costly to operate in which case driving cost of goods even higher. Televisions come equip with TIVO and DVRs. So we no long watch commercials instead we fast forward through them.
Stores are Shutting down, going bankrupt but Internet businesses are growing. In the United states alone internet sales hit 231 billion in 2012 and we ended 2013 at a record high of 262 billion it is expected that online sales will reach 291 by the end of 2014. This is an average 9% increase per year. By 2017 online sales will be at 370 billion. Europe is growing at a faster rate and 13% of the UKs countries economy is due to online sales It is expected to grow to 15% by 2017.
For the first time in history online advertising budget surpasses the television. With over 42 Billion dollars being spent and the mobile world has doubled its advertising budget as well. This is a new world are you taking advantage of the benefits. Find out more of what the world is saying in this in dept article. Advertising has shifted
Michele Molinaro
I have been a business owner for over 25 years but can say for the first time; “I own my business it doesn’t own me.” I have traded in my Brick and Mortar for a Click and Order. This gives me financial and time freedom. My business is operates 24 hours a day 7 days a week with no employees. I wake up when I am done sleeping and am able to work anywhere in the world there is a WiFi connection.
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